The Looseleaf mark

Construction

Colourways

Six, and no others. Agent and human are reserved: the duotone is the product’s attribution language, so the mark only wears them where it is standing in for an author.

• Ink

  #181d24

  Primary. Use this unless there is a reason not to.

  on paper

  SVG · 32  64  128  256  512  1024  PNG

  Lockup  48  96  192  PNG

• Paper

  #f9fbfd

  Reverse, for dark fields and photography.

  on ink

  SVG · 32  64  128  256  512  1024  PNG

  Lockup  48  96  192  PNG

• Agent

  #0058a3

  Only where the mark stands in for agent authorship.

  on agent-wash

  SVG · 32  64  128  256  512  1024  PNG

  Lockup  48  96  192  PNG

• Human

  #924925

  Only where the mark stands in for human authorship.

  on human-wash

  SVG · 32  64  128  256  512  1024  PNG

  Lockup  48  96  192  PNG

• Black

  #000000

  Single-colour print, stamping, embroidery.

  on paper

  SVG · 32  64  128  256  512  1024  PNG

  Lockup  48  96  192  PNG

• White

  #ffffff

  Single-colour reverse print.

  on ink

  SVG · 32  64  128  256  512  1024  PNG

  Lockup  48  96  192  PNG

Mark PNGs are square, transparent, and sized by the number in the filename. Lockup PNGs are cropped to the ink and sized by the wordmark’s type size. For vector lockups, set the wordmark yourself in Schibsted Grotesk ExtraBold at the ratios above — the mark SVG is the only outlined asset, so it stays editable wherever the font is installed.

Application

Browser icon

No tile. The field is transparent so the tab strip shows through, and the SVG carries its own prefers-color-scheme rule — ink on light chrome, paper on dark. Inset 3%.

SVG  ·  Light  16  32  48  96  ·  Dark  16  32  48  96

Home screen

The one place the mark sits inside a shape, and only because iOS composites a transparent icon onto black. An ink leaf inset 19% into an opaque paper square. Never invent other containers.

180 PNG

Never

• Recolour it outside the six colourways, or fill it with a gradient.
• Rotate, mirror, skew, or stretch it — the leaf leans one way.
• Outline it, or add a shadow, glow, bevel, or blur. Nothing fuzzy.
• Reset the wordmark in another face, weight, or letterspacing.
• Stack the mark above the wordmark, or separate them with a rule.
• Use agent blue or human rust decoratively, where nothing is being attributed.

Colour

Colour is information, not decoration. A near-monochrome paper base carries everything; the two provenance colours attribute authorship; the diff pair reports what changed. If a colour is not doing one of those jobs, it does not belong on the screen.

Values are authored in oklch and that is what ships; the hex column is the sRGB conversion for tools that cannot read it. Contrast is measured live against the field each colour is actually set on — surfaces and rules carry no ratio, because text is never set in them.

Surface

Ink

Rules

Provenance

Diff

Type

Two faces, one job each. The sans speaks for the interface; the mono speaks for the engine. Anything Looseleaf stores or computes — content, diffs, ULIDs, revisions, byte counts — is set in the mono, so machine output is never mistaken for editorial voice.